AdSense RPM by Country: 2026 Geographic Benchmarks
Geography is the single most important factor in AdSense earnings. Advertisers pay premium rates for audiences in high-income countries where consumers have greater purchasing power. A thousand pageviews from the United States can be worth 10x more than the same traffic from a tier-3 market.
This comprehensive directory shows base RPM rates for 79 countries, organized by tier classification. These rates represent the baseline earnings before niche multipliers are applied. Combine these geographic rates with your niche's multiplier to calculate your true earning potential.
Calculate your exact revenue potential based on your traffic's geographic mix and niche.
Try the Revenue CalculatorTier 1: Premium Markets ($13 - $20 RPM)
The highest-paying markets with mature digital advertising ecosystems and strong advertiser competition. These countries deliver the best revenue per visitor.
| Country | Base RPM | Tier |
|---|---|---|
| United States | $20.00 | Tier 1 |
| Canada | $18.00 | Tier 1 |
| Australia | $17.50 | Tier 1 |
| Switzerland | $16.50 | Tier 1 |
| United Kingdom | $16.00 | Tier 1 |
| Norway | $14.50 | Tier 1 |
| Germany | $14.00 | Tier 1 |
| New Zealand | $14.00 | Tier 1 |
| Netherlands | $13.50 | Tier 1 |
| Sweden | $13.00 | Tier 1 |
| Denmark | $13.00 | Tier 1 |
| Ireland | $13.00 | Tier 1 |
Tier 2: Strong Markets ($7 - $12.50 RPM)
Developed markets with solid advertiser presence and good revenue potential. Strong performance relative to global averages.
| Country | Base RPM | Tier |
|---|---|---|
| Austria | $12.50 | Tier 2 |
| France | $12.00 | Tier 2 |
| Singapore | $12.00 | Tier 2 |
| Belgium | $11.50 | Tier 2 |
| Japan | $11.00 | Tier 2 |
| Italy | $10.50 | Tier 2 |
| Israel | $10.50 | Tier 2 |
| Spain | $10.00 | Tier 2 |
| United Arab Emirates | $10.00 | Tier 2 |
| South Korea | $9.50 | Tier 2 |
| Hong Kong | $9.50 | Tier 2 |
| Saudi Arabia | $9.00 | Tier 2 |
| Portugal | $8.00 | Tier 2 |
| Taiwan | $8.00 | Tier 2 |
| Poland | $7.50 | Tier 2 |
| Slovenia | $7.50 | Tier 2 |
| Greece | $7.00 | Tier 2 |
| Czech Republic | $7.00 | Tier 2 |
| Estonia | $7.00 | Tier 2 |
Tier 3: Growth Markets ($4 - $6.50 RPM)
Emerging markets with growing digital economies. Moderate advertiser presence with good traffic volume potential.
| Country | Base RPM | Tier |
|---|---|---|
| Turkey | $6.50 | Tier 3 |
| Hungary | $6.50 | Tier 3 |
| Croatia | $6.50 | Tier 3 |
| Lithuania | $6.50 | Tier 3 |
| Slovakia | $6.50 | Tier 3 |
| China | $6.00 | Tier 3 |
| Chile | $6.00 | Tier 3 |
| Romania | $6.00 | Tier 3 |
| Latvia | $6.00 | Tier 3 |
| Brazil | $5.50 | Tier 3 |
| South Africa | $5.50 | Tier 3 |
| Uruguay | $5.50 | Tier 3 |
| Bulgaria | $5.50 | Tier 3 |
| Russia | $5.00 | Tier 3 |
| Mexico | $5.00 | Tier 3 |
| Costa Rica | $5.00 | Tier 3 |
| Malaysia | $5.00 | Tier 3 |
| Georgia | $4.50 | Tier 3 |
| Argentina | $4.50 | Tier 3 |
| Panama | $4.50 | Tier 3 |
| Peru | $4.50 | Tier 3 |
| Azerbaijan | $4.50 | Tier 3 |
| Thailand | $4.50 | Tier 3 |
| Ukraine | $4.00 | Tier 3 |
| Colombia | $4.00 | Tier 3 |
| Kazakhstan | $4.00 | Tier 3 |
| Morocco | $4.00 | Tier 3 |
| Armenia | $4.00 | Tier 3 |
| Indonesia | $4.00 | Tier 3 |
Tier 4: Emerging Markets ($1.50 - $3.50 RPM)
High-volume potential but lower advertiser rates. Best suited for content strategies focused on mass traffic acquisition.
| Country | Base RPM | Tier |
|---|---|---|
| Belarus | $3.50 | Tier 4 |
| Tunisia | $3.50 | Tier 4 |
| India | $3.50 | Tier 4 |
| Ecuador | $3.50 | Tier 4 |
| Egypt | $3.50 | Tier 4 |
| Philippines | $3.50 | Tier 4 |
| Kenya | $3.00 | Tier 4 |
| Algeria | $3.00 | Tier 4 |
| Venezuela | $3.00 | Tier 4 |
| Vietnam | $3.00 | Tier 4 |
| Uzbekistan | $2.50 | Tier 4 |
| Sri Lanka | $2.50 | Tier 4 |
| Cambodia | $2.50 | Tier 4 |
| Pakistan | $2.50 | Tier 4 |
| Nigeria | $2.50 | Tier 4 |
| Ghana | $2.50 | Tier 4 |
| Bangladesh | $2.00 | Tier 4 |
| Myanmar | $2.00 | Tier 4 |
| Tanzania | $2.00 | Tier 4 |
| Uganda | $2.00 | Tier 4 |
| Ethiopia | $1.50 | Tier 4 |
Understanding Geographic Impact
These base RPM rates represent the starting point for your earnings potential. Your actual revenue will be the result of multiplying these geographic rates by your niche's multiplier. For example, a Finance website targeting United States traffic would calculate: $20 (US base RPM) × 2.5 (Finance multiplier) = $50 expected RPM.
To see how niches affect these baseline rates, explore our calculator:
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